XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of $22$ million adults. The company purchased a one$-$page newspaper ad in the Daily News generating $2\mathrm{.}1$ million impressions and costing $$89,500.$ They also purchased a $30-$second TV spot for $$241,900$ with an adult rating of $14\mathrm{.}4$ points.

What population $($in millions$)$ does a single TV spot reach?