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Xiaomi Case study 1. Why does Xiaomi need to enter the international market? 2. Why does Xiaomi need to enter Hong Kong, Taiwan, India and

Xiaomi Case study

1. Why does Xiaomi need to enter the international market?

2. Why does Xiaomi need to enter Hong Kong, Taiwan, India and South Asia?

3. How did Xiaomi enter the international market?

4. Why is Xiaomi now in trouble?

5. What choice should Jun Lei make? That is, what is the best strategy now?

6. Considering the current regional focus of Xiaomi's international markets, when and how it can become a truly global company with worldwide presence?

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