Xiaomi has announced its first tablet in a few years, the Xiaomi Pad 5. (The last one was 2018's 8-inch Mi Pad 4; Xiaomi recently phased out its Mi product branding.) It's launching in the company's European markets.

The Xiaomi Pad 5 is an 11-inch tablet with a WQHD+ 120Hz display, quad speakers, 6GB of RAM, and a Snapdragon 860 processor that's the new speed-bumped version of the 855, Qualcomm's flagship chip from 2019. Round the back, there's a 13-megapixel camera, and there's an 8-megapixel sensor on the front. The Pad 5 pretty inescapably looks like an iPad Pro, from the slim bezels and flat edges to the tablet-specific MIUI customizations like the apps dock. The build isn't as solid, and the screen doesn't quite sit as flush with the chassis, but the inspiration is clear.

Xiaomi Pad 5 is going to be launched in Australia soon. Xiaomi has advertised for a marketing consultant/ advisor who knows about premiumisation. Seeing that you are an expert on premiumization, you thought this is a great opportunity to apply for the position.

As a premiumization expert together with your Consumer Behaviour knowledge:

(a) evaluate the premiumization efforts of Xiaomi Pad 5, and

(b) advise Xiaomi on how should they go about promoting their premium attributes in Australia, and

(c) what should they change in the next year's model?