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xYou are the Managing Director of a U . S . - multinational corporation for a new product or service launch that will commence next

xYou are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs.

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