XYZ coating company has reviewed four new processes for improving their coating line. The four processes, labeled A, B, C, and D use different technology and have different capacities. All the processes have the same level of production and the lifetime.
The four states of nature represent four levels of consumer acceptance of the firm's products. Values in the table are net present value of future profits in millions of dollars.
Forecasts indicate that there is a 0.5 probability of acceptance level 1, 0.6 chance of acceptance level 2, 0.4 chance of acceptance level 3, and 0.3 change of acceptance level 4.

Using the criterion of expected monetary value, which production alternative should be chosen? (Points : 30)

 

Consumer Acceptance Level (states of nature) 1 3 4 Alternative -95 -5 145 115 A Alternative 35 55 75 125 B Alternative 55 55 65 55 Alternative 75 85 65 55 D LO 2.