XYZ company designs and makes mobile phones. It performs to demanding specifications and delivers impressive results. Customer demand is growing steadily and if it does not keep up with demand, customers will go elsewhere and competitors will start taking market share. There have been some supply chain problems as XYZ ramps up production in its factory. There are points in the supply chain where products are either running out or building up too much. And now the company has also decided to expand from its North American market into Europe. Your CEO has already described the company's growth strategy. The company intends to open stores in London, Paris, Amsterdam and Berlin. The CEO wants to enter the most promising European markets quickly, and then be ready to expand into further cities in Europe if prospects look good. Everyone is looking to you, as Head of Supply chain, to deliver the products, those new stores will need. Your existing supply chain has grown up to support the Company's' operations and sales in North America and that is the base you will build on to support the company's move into Europe. Factories of suppliers in Japan, China, Vietnam and Singapore manufacture component