• XYZ company is introducing a new cell phone into the market. The have just completed the market segment survey and all strategy plans and ideas in branding their new products. Now, they want an overview of a whole process to be used for developing the new product and want the following to be considered in the entire processIdea generation
• Idea screening
• Concept development and testing
• Marketing strategy development
• Business analysis
• Product development
• Test marketing
• Commercialization

How can the above bullet points be explain in the whole process?