XYZ have now settle with the brand name to be used and the strategy plans for the lunching of the new cell phone. Now XYZ board of directors want an overview of a whole process to be use in developing the new cell phone product by taking the following into consideration: These are the areas XYZ want to cover in their presentation, Idea generation, Idea screening,Concept development, and testing Marketing strategy development Business analysis Product development Test marketing Commercialization. How can this be done in about 10-15 slides presentation?