XYZ, inc. makes and sells bicycle parts. Last year XYZ sold 5,400 handlebars, generating sales of $110,000. This year they are considering a new pricing strategy with a target profit goal of $15,000. They determined that for every $2 increase to the selling price, a 300 decrease in unit sales was expected. Their total costs were $110,000 with fixed costs accounting for $60,000. This year, XYZ, inc. is considering changing the selling price to $27.

Assuming that the demand function is linear, what is the slope of demand?\

CALCULATED VARIABLES: cm = $11.11 vc = $9.26 asp = $20.37