XYZ plc, an all-equity firm, has the following earnings per share and dividend history (paid annually).

Year	Earnings per share	Dividend per share
This year	21p	8p
Last year	18p	7.5p
2 years ago	16p	7p
3 years ago	13p	6.5p
4 years ago	14p	6p

This years dividend has just been paid and the next is due in one year. XYZ has an opportunity to invest in a new product, X, during the next two years. The directors are considering cutting the dividend to 4p for each of the next two years. However, the dividend in three years can be raised to 10p and will grow by 9 per cent per annual thereafter due to the benefit from the investment. The company is focused on shareholder wealth maximization and requires a rate of return of 13 per cent for its owners.

1. If the directors choose to ignore the investment opportunity and dividends continued to grow at the historical rate what would be the value of one share using the dividend valuation model?

2.If the investment is accepted, and therefore dividends are cut for the next two years, what will be the value of one share?