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XYZ provides two different type of service, A and B. Service B is less well-known than service A. As a result, Service B requires more

XYZ provides two different type of service, A and B. Service B is less well-known than service A. As a result, Service B requires more effort by sales representatives. ABC seeks to determine whether Service B should be discontinued.

The following are total sales expenses:

Sales Rep Salaries

$120,000

Phone and Internet

$20,000

Travel

$50,000

Presentation Materials and Equipment

$15,000

The following activity information is available

Service A

Service B

Number of Appointments

35

75

Number of Follow-up Calls

25

135

Fraction of Total Effort

25%

75%

Number of Presentations

10

30

Sales Volume

$1,499,125

$783,121

Number of Final Sales

512

281

a) What is the cost of delivering each service?

b) What should XYZ do?

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