XZZ Ltd$.$ is considering purchasing the brand $($Doing$-$well$).$ The management engaged your services to determine the viability of the project. Extensive research on your part has revealed the following:

Expected sales $($units$)$ will start at $60,000$ in year $1$ and increase each year over the previous one by the percentages in the table :$-$

Yr $1$; Yr $2$ ;Yr $3$; Yr $4$ ;Yr $5$

Sales $($units$)$ est. $60,000$; $20\%$; $20\%$; $10\%$; $10\%$

Price per unit: $$15$ in year $1,$ then it increases by $$5$ in year $2,$ this new price will increase by $15\%$ in year $5.$

Unit cost: $$5$ in year $1,$ then in year $2$ due to the accumulated effects of inflation should increase by $20\%,$ the new price will increase by $33\mathrm{.}3\%$ in year $4,$ and remain constant in year $5.$

Cost of capital: $15\%$

The Present Value Interest Factors $($PVIF$)$ based on a $15\%$ cost of capital are:

Yr $1$; Yr $2$; Yr $3$; Yr $4$; Yr $5$

PVIF $(15\%)$: $0\mathrm{.}870$; $0\mathrm{.}756$; $0\mathrm{.}658$; $0\mathrm{.}572$; $0\mathrm{.}497$

The following costs will also be incurred when the product is introduced:$-$

Yr $1$; Yr $2$; Yr $3$; Yr $4$; Yr $5$

Depreciation: $16,000$; $17,500$; $17,500$; $18,000$; $18,000$

Overheads: $35,000$; $60,000$; $70,000$; $75,000$; $90,000$

Other: $8,250$; $9,900$; $10,900$; $12,000$; $13,200$

The Marketing will start at $$100,000$ in year $1,$ and due to inflationary pressure increase by $5\%$ annually.

The company capital charge: $10\%,$ from year $3$ the acceptable capital charge will be $15\%.$

Role of Branding Index: $82\%$

After year $5$ earnings are expected to experience constant growth of $5\%.$

The relevant tax rate is $25\%$

The capital employed will start at $$60,000$ and increase by the following percentages over the previous year amount.

Yr $1$; Yr $2$; Yr $3$; Yr $4$; Yr $5$

Capital employed: $60,000$; $25\%$; $40\%$; $10\%$; $15\%$

Calculate the brand equity of Doing$-$Well and hence advise XZZ Ltd$.$ on the most they should pay for it$.$