Y1 Demand Y2 Demand Contribution ($26,000) 400 subs 400 subs 0.5 $105,600 $13,600 0.5 800 subs Buy X100 0.5 $158,400 $53,200 800 subs 800 subs 0.5 $211,200 0.5 1200 subs 0.5 $211,200 ($34,000) 400 subs 400 subs 0.5 $105,600 $18,800 0.5 800 subs 0.5 $158,400 Buy X120 $71,600 800 subs 800 subs 0.5 $211,200 0.5 1200 subs 0.5 $264,000