Y9

Chocolate industry has always been an important and emerging industry all over the world. The market for such products is incredibly competitive, for which demand has been high, almost all the time, especially when it comes to innovative ideas that would meet a particular customers' segment needs and expectations. Your Marketing Research Project consists of launching your own Chocolate brand. 1) You are required to understand and analyze the following: Competition : Presence, competitive advantage, strengths, weaknesses Market Structure Market Potential Potential Targeting: Segment of buyers who would be interested in your product. Product: Current product features and benefits