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Yahoo! and Hotmail held onto their lead in email market share for several years after Gmail s introduction. It took Google 8 years to finally
Yahoo! and Hotmail held onto their lead in email market share for several years after Gmails introduction. It took Google years to finally top these early leaders. Googles ability to succeed after being late to the search and mobile party is:
a
because firms have created differences that can be easily matched by rivals.
b
a result of superior technology alone.
c
an illustration of the low barriers to entry in the tech industry.
d
an example of having a young CEO.
e
a story about the failure of incumbents to monitor their competitive landscape, recognize new rivals, and react to challenging offerings.
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