supermarkets, including Lidl, in order of preference. The sample was divided into small and large households based

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supermarkets, including Lidl, in order of preference. The sample was divided into small and large households based on a median split of the household size. Does preference for shopping in Lidl vary by household size?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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