Year 11 Business Strategy Game

Sketchers Shoe Company

YEAR 11 BUSINESS STRATEGY GAME: CHAPTER 3 Chapter 3 Exercise: 50 words or less per question okay l.Which of the ve competitive forces is creating the strongest competitive pressures for your athletic footwear company? 2. What are the "weapons of competition" that footwear rivals in your industry can use to gain sales and market share? See Figure 3.4 to help you identify the various competitive factors. 3. What are the factors affecting the intensity of rivalry in the industry in which your company is competing? Use Figure 3.4 and the accompanying discussion to help you in pinpointing the specic factors most affecting competitive intensity. Would you characterize the rivalry and jockeying for better market position, increased sales, and market share among the companies in your industry as erce, very strong, strong, moderate, or relatively weak? Why? 4. Are there any driving forces in the industry in which your company is competing? What impact will these driving forces have? Will they cause competition to be more or less intense? Will they act to boost or squeeze prot margins? List at least two actions your company should consider taking in order to combat any negative impacts of the driving forces. 5. n/a 6. What do you see as the key factors for being a successful competitor in your industry? List at least three