Year 11 Business Strategy Game

Sketchers Shoe Company

YEAR 11 BUSINESS STRATEGY GAME: CHAPTER 6 Chapter 6 Exercise: 50 words or less per question okay 1. What offensive strategy options discussed in this chapter does your athletic footwear company have? Identify at least two offensive moves that your company should seriously consider to improve the company's market standing and nancial performance. 2. What defensive strategy moves should your company consider in the upcoming decision round? Identify at least two defensive actions your company has taken in the past one or two decision rounds. 3. Is your company vertically integrated to some extent? Explain why or why not. 4. If your company had the option to merge with or acquire other footwear companies in your industry, which rival companies would you like to acquire or merge with? Would it be more nancially advantageous to your company's shareholders to acquire a very successful rival company (which would likely cost substantially more money, especially if it has a relatively high stock price) or a struggling company (which could probably be acquired for a "bargain price" if its stock price is depressed)? Explain. 5. What options for being a rst mover does your athletic footwear company have? Do any of these rst-mover options hold competitive advantage potential? STRATEGY \"WW