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year. campaign? Complete the table below: (Round to the nearest dollar.) Kokomochi is considering the launch of an advertising campaign for its latest dessert product,
year. campaign? Complete the table below: (Round to the nearest dollar.)
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munchi Kokomochi plans to spend $44 million on TV, radio, and print advertising this year for the campaigrL The ads are expected to boost sales of the Mini Mochi Munch by $87 million this year and $67 million next year In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other product. As a result, sales of other products are expected to rise by $23 million each Kokomochi's gross profit margin for the Mini Mochi Munch is 390/0, and its gross profit margin averages 24% for all other product. The company's marginal corporate tax rate is 21% both this year and next year What are the incremental earnings associated with the advertising campaign? Complete the table below: (Round to the nearest dollar) Incremental Earnings Forecast Sales of Mini Mochi Munch Other Sales Cost of Goods Sold Gross Profit Selling, General, and AdmirL Expenses Income tax at 21% Unlevered Net Income
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