Year In July 2020, Twitter Inc. announced that it was developing a subscription service that could give the social-media company a new revenue source at a time when it is under pressure to boost earnings. Twitter has been enjoying strong user growth at the start of 2020 as people flocked to the platform during the pandemic. It reported 166 million average daily users in the first quarter, its strongest user growth yet as a public company.

Critically evaluate the internal and external context that Twitter is facing.