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Yellow Rose Package $29.95 White Rose Package $39.95 Golden Rose Package $49.95 The Golden Rose Packages Yellow Rose Package White Rose Package Golden Rose Package

Yellow Rose Package $29.95
White Rose Package $39.95
Golden Rose Package $49.95
The Golden Rose Packages
Yellow Rose Package White Rose Package Golden Rose Package
Item Cost ($) Item Cost ($) Item Cost ($)
Appetizer Minestrone 1.25 Onion Soup 1.70 Crab Cake 2.25
Entre Roast Chicken 2.25 Braised Beef Ribs 4.25 Filet Mignon 6.50
Side Yellow Rice 0.25 Roasted Redskins 0.65 Duchesse Potatoes 0.75
Side Steamed Broccoli 0.50 Bacon Green Beans 0.75 Barnaise Asparagus 0.95
Bread Dinner Rolls 1.00 Basil Loaf 1.25 French Loaf 1.55
Dessert White Cake 0.75 Almond Torte 1.25 Poached Pears 1.85
Beverage Coffee/Tea 1.25 Coffee/Tea 1.25 Coffee/ Tea/ House Wine 4.40
Per guest Total Food Cost ? Total Food Cost ? Total Food Cost ?
Per guest Contribution Margin Contribution Margin Contribution Margin
? ? ?
Package

Number Sold

Total Food Cost ($)

Food Cost %

Total Package Contribution Margin ($)

Revenue ($)

Yellow Rose 350 ? ? ? ?
White Rose 400 ? ? ? ?
Golden Rose 700 ? ? ? ?
Total ? ? ? ?
Please complete the boxes with question marks and the questions below

a. What was Larrys weighted average per guest sale (check average)?

Answer:

b. What was Larrys overall food cost percentage?

Answer:

c. What was Larrys weighted average per guest contribution margin?

Answer:

d. Assume you were asked to give input on pricing the menu? What is more important, gross margin or cost of the food? (or are they equally important?) Why?

e. Are their too many options in the packages being offered? Why or why not? Why would a reception hall offer a variety of 'packages'?

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