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YETI and RTIC are two popular producers of coolers. A few years ago, YETI sued RTIC, claiming that RTIC copied YETI's cooler design, which had
YETI and RTIC are two popular producers of coolers. A few years ago, YETI sued RTIC, claiming that RTIC copied YETI's cooler design, which had enabled YETI coolers to retain ice longer than those of competitors. The settlement resulted in RTIC paying damages to YETI and agreeing to redesign the products in question. Select the FALSE statement. The court case and settlement:
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a
protected YETI's design, leaving the incentive to innovate intact.
b
enabled YETI to charge a higher price than when RTIC's product was nearly identical.
c
forced RTIC to charge a price equal to its marginal cost.
d
allowed YETI to regain market power.
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