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Yogo Apparel, a manufacturer of women's athletic wear, has seen explosive growth in the sales of its most popular yoga pant over the past two
Yogo Apparel, a manufacturer of women's athletic wear, has seen explosive growth in
the sales of its most popular yoga pant over the past two months, thanks to some very
flattering publicity. Sales are so strong, in fact, that the company's USbased supplier cannot
keep up with demand. The company's president, Susan Keough, receives a bid from an offshore
supplier that promises to make the pants in its own facilities at times the capacity of the US
supplier and at twothirds of the cost.
Keough asks one of her managers, Steven Little, to investigate the offshore suppliers'
history of workers'rights complaints. The news is not good; Little reports that the supplier has
been accused of multiple instances of worker abuse, including forced overtime, sexual
harassment, and suppression of organized labor. Keough and Little approach several other
vendors, but none can produce the quantity Yogo needs at the price it is able to pay.
Imagine that you are in Keough's situation. Apparel stores and Yogo's own website are
inundated with orders for the yoga pants. Yogo cannot keep up with the demand without
looking elsewhere. Yogo's stock has risen dramatically as a result of the surge in sales, and
shareholders expect the growth to continue. What are the possible ramifications for Yogo if
Keough chooses to use this supplier? What type of exposure does Yogo havelegally, in terms
of potential damage to its reputation, and in terms of risk to profit?
What if you are in Little's position and Keough chooses to move forward with the
offshore supplier? What would you do
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