YOLOgurt, a yogurt brand that helps people seize the day, is currently only sold in Orange County. The parent company wants to expand by selling the same product in northern California. They can do so by adopting a ____ strategy.

diversification

market development

market penetration

product development

product penetration

Any product that fends for itself due to low market share and growth is considered to be a ____.

problem child

dog

star

cash cow

cat

What are the four levels of the corporate social responsibility pyramid?

Economic, social, ethical, and psychological.

Economic, social, ethical, and philanthropic

Economic, legal, social, and philanthropic.

Economic, legal, ethical, and philanthropic.

Economic, legal, ethical, and social.

____ is the process of noticing certain stimuli while ignoring others.

Selective deformation

Selective distortion

Selective exposure

Selective submission

Selective retention

Consumers are most likely to use ____ for products with high social visibility and involvement cost.

extensive decision making

routine response behavior

contemplative response behavior

limited decision making

arms-length decision making

A new product tends to enter the market as a ____.

problem child

dog

star

cash cow

cat

What is the downside of a star in the BCG matrix?

Uncertain future

Low market share dominance

No market growth

The product is about to exit the market

Low current profits

Toyota uses ____ to sell right-hand driving cars in the USA and left-hand cars in other countries like England and India.

product invention

standardization

promotion adaptation

product adaptation

promotion invention