Question
yoplait has a new line of greek yogurt in a 9oz. size. the marketing managers plan to test market the product in one small market
yoplait has a new line of greek yogurt in a 9oz. size. the marketing managers plan to test market the product in one small market for three weeks. they have calculated the cost and projected sales for each of the different flavors: plain cost is .55 each with a projected sales of 10,000 units, strawberry cost per unit is .60 with a projected sales of 13,000 units, blueberry costs are .68 per unit with a projected sales of 9,000 units. each yogurt product will retail at the same price. using the average cost pricing and a 35% markup what will yoplait price these product at the retail level?
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