You and one friend classmates just finished an MBA and made the decision to start a new firm in men beauty and care product. You know that the market is highly competitive and hold by huge corporations such as P&G, Unilever and a myriad of small-medium size firms, however during a brainstorming session you and your friend came up with a business model that you think is a bright and disruptive idea, basically since the market is highly competitive, you want to move from the typical manufacturing retail model and use the social media to quickly gain a high number of customers. Several relatives and friends say that rarely clever ideas can be transformed in profitable business and warned you about the high-risk nature of your project; nevertheless, you recently met with a business angel and presented your business plan. The business angel loved your idea and found it bright with its simplicity and enormous potential, so he decided to risk 500,000 in your project. Right after this meeting, you start buying your first supplies and preparing a video that you plan to upload on social medias. You do not need to write an analysis but simply imagining and describe the business model.