8.98 Adaptability to meet consumer demands In a survey conducted in 2016, Accenture (www.accenture.com) found that, in
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8.98 Adaptability to meet consumer demands In a survey conducted in 2016, Accenture (www.accenture.com)
found that, in 2016, 40% of shoppers used smartphones more frequently to find what they wanted, as compared to 36% shoppers the year before. The 2016 survey has a 95% confidence level with a margin of error of 1 percentage point. How can you approximate the sample size the study was based on?
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Related Book For 
Statistics The Art And Science Of Learning From Data
ISBN: 9781292164878
4th Global Edition
Authors: Alan Agresti, Christine A. Franklin, Bernhard Klingenberg
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