You and your marketing team must develop a communication strategy prior to submitting the proposal to the corporate leadership team. Within your strategy, you will need to consider the objectives, a media plan, and an evaluation plan.

Develop the communication strategy segment of your marketing campaign proposal.

Assessment Deliverable

• Marketing Communication Objectives: Select 2 of your best marketing communication objectives
• Media Plan: Outline a variety of media marketing strategies. Include the promotional tools you will use, media objectives, and frequency.
• Media Plan Evaluation: Recommend how you will evaluate the effectiveness of your proposed media plan. How will your focus business measure the success of your proposed marketing strategies? Support your recommendation with resources.