You and your roommate have a viable food truck business on campus. You are about to introduce gourmet grilled cheese options to the menu for those customers who have asked for more non$-$meat options. Research shows that this will provide you with an advantage over your competitors. To be successful in developing this new product, what is your next step?

Analyze the additional offerings by estimating costs, forecasting sales, and calculating return on investment. Proceed only if the addition of gourmet grilled cheese sandwiches appears profitable.

Since this is a small business venture, rolling out the new menu options now can serve as the business analysis and test marketing steps.

Create the marketing plan and marketing mix by choosing the appropriate combination of Ps and Cs for the addition of gourmet grilled cheese sandwiches.

Test market the gourmet grilled cheese sandwiches on campus, particularly with the customers who asked for non$-$meat menu additions.