You (and your team) have been hired as the new marketing communications team at Nile University. The main objective of your new job is to recruit students to join the different majors at Nile university. Your task is to create an integrated marketing campaign for each of the two majors you have been assigned.

What is needed:

The strategy of your campaigns, including Target audience identification, positioning, and budgeting for Architecture and Urban design majors.

Max 2 pages word document.