You are a business analyst working for a business that sells clothing online. You have been asked a series of questions concerning the incomplete information asset valuation data contained in the form below. The questions are as follows:

• How will the score for each asset be used in the overall risk calculation? Why is each score dimensionless and why are the scores described as relative?(2%)

• What is the analysts assumption that has produced a slightly higher score for customer feedback than that of customer question? Why is the public image of customer order rated as 100? (2%)

Asset name	Impact to Revenue	Impact to Profitability	Impact to Public Image	Score
Criteria weights	20	40	40
Customer order	1.0	1.0	1.0	100
Customer question (email)	0.4	0.4	0.9	60
Customer feedback (email)	0.5	0.5	0.9	66