You are a consultant hired by Avocado to help the company improve its score in one area of impact. Your goal is to suggest concrete actions the company could take to improve its score based on your analysis. In order to implement these actions, Avocado will have to initiate change within the company and you have to help them structure it in such a way that delivers a sustainable change and really engages the people who work for the company by using one of the change management models.

https://bcorporation.net/directory/avocado-green-mattress

Follow the link above and download the Avocado Transparent Assessment 2020 pdf file

Examine the B Lab page and the company's 2020 report as it relates to the Customers Impact Area (this section begins on p. 71 of the pdf report).

1. Propose one change management model (McKinsey 7S model, ADKAR model, Kotter's (2022) 8-step process model) to structure the change and explain your selection.

2. Propose concrete actions the company might take to drive score improvement. Explain why you are suggesting them, and how you think these actions would change the company score.

Please cite any resources used! Please help I will rate highly!