You are a consultant who has been hired by a billionaire client (a software company) to design and establish a leading-edge and knowledge creating organisation.

Question 1a

Discuss how Nonaka's SECI model can be used in this company/organisation. (15 marks)

Notes:

What are the key explicit and tacit knowledge in the organisation/company you have chosen? Use Nonaka's SECI model to design a continuous process of knowledge conversion between different forms of tacit and explicit knowledge in that organisational context.