you are a Consulting Team that has been engaged by PKF to come up with a new 3-year business strategy to present to the company's CEO, CFO and Executive Board in the form of a written report.

1 . Internal Analysis Using the techniques you have learned in the course, you are asked to perform an analysis of PKF's internal environment. As part of your analysis, you must identify PKF's key strengths and weaknesses including its core competencies.

2 . Strategy Recommendations Based on the major opportunities, threats, strengths and weaknesses identified in Parts 1 and 2 above, you are now asked to recommend a strategy for PKF. You must: a) Identify and explain the strategy; b) Discuss whether and how the strategy will create shareholder value for PKF.