You are a group of managers and software engineers at a small start-up that has developed software that enables customers to easily download and view digital books on a variety of digital devices, from PCs to iPods and e-book readers. The same software also allows customers to share digital books using peer-to-peer technology (the same technology that allows people to share music files on the web) and to "burn" digital books onto DVDs.

How do you think the market for this software is likely to develop? What factors might inhibit adoption of this software?

Can you think of a strategy that your company might pursue in combination with book publishers that will enable your company to increase revenues and the film companies to reduce piracy rates?