You are a group of Marketing Management consultants that have been contracted and you are to create a Grocery transportation delivery service and prepare a marketing plan to be used for launching this service in the Jamaican market. The following components/variables must be a part of the Marketing Plan:

1. Executive Summary

2. Situation Analysis i. Market Summary ii. Market Demographics iii. Market Needs iv. Market trends v. SWOT Analysis vi. Competition analysis vii. Product offering viii. Keys to Success

3. Marketing Strategy i. Mission ii. Marketing objectives iii. Financial objectives iv. Target markets v. Positioning 4. Marketing tactics i. Marketing Mix ii. Marketing research

5. Financial Projections and Budget i. Sales forecast ii. Marketing expense forecast

6. Implementation and controls i. Action programs ii. Control and Evaluation Tactics iii. Contingency planning