You are a manager at Digital Solutions (DS), an advertising and marketing firm. Your client is Anette Wilson, communications director for Wilson Homes (a local builder with a focus on Condo development). A few weeks ago, Anette informed you that Wilson Homes was interested in bringing in DS to consult on a potential new condo development. You assumed that you would have lots of time to prepare as your team worked with Wilson Homes in the past and progress was very slow at the start of the project. You have been busy with other jobs and have not yet prioritized planning for this project. However, you have now received a new email from Anette indicating that she would like to meet with your team on Friday, February 17 so she can get a sense of the people on your team who would be involved in the project.

You are not yet ready for this meeting because it is coming up very quickly, and you have not done enough preliminary work. You are frustrated and worried about the meeting. You have just written the first draft of an email to your team members telling them about the meeting. After writing this first draft, you realize that you have let your frustrations influence your writing style, tone, and content.

Instructions

Revise the email below and fix any issues with its style/tone/content. Note: do not simply create an entirely new letter. Instead, correct the style/tone/content problems within this one so that each sentence expresses the same meaning (though you may want to delete content or entire sentences for various reasons).

Things to consider:

Being courteous

Avoiding gender, age, ability biases

Emphasizing reader benefits and cultivating the "you" view

Expressing yourself positively and not negatively

Being clear and unambiguous

Writing professionally

Ensuring that your team reads and retains essential material

Removing unnecessary content (information that your audience does not require)

When you are finished correcting the email, leave a few blank spaces, and then answer the following questions:

What are the most significant problems with this email?

Why is it important to correct these problems in this email?

What impression would audience members form of the sender of this email?

Email to Revise

Subject: UghMeeting

Hey guys.

This is just great, really perfect, but I have just received word from Anette Wilson, female communications director at Wilson Homes, and we're nowhere near ready to talk to her. She is interested in meeting with us again, this time to discuss a campaign to promote an upcomming condo build in north London catering to seniors. (We must have fooled them with our last project.) They are difficult clients to please. I do not want anyone to mess this up.

The meeting will take place sometime a few Fridays from now in Conference Room #3. Anette is an old person and in a wheelchair, so we are forced to use the room near the ramp entrance, even though I don't like the setup in that room. Given that she is old, we should probably keep things simple and traditional (I doubt she understands what social media is). Focus on comming up with promotional ideas that your parents (or grandparents) would love (these are the people who buy their condos).

In preparation for this meeting:

-You must without question research Wilson Homes so we can appear knowledgeable about their organization and their previous builds (I do not personaly like many of their older designs but what do I know?).

-You should without question bring portfolios from five successful campaigns that have been recently produced by our team.

-I demand that you dress appropriately

You cannot appear stupid or condasending at this meeting. You should not act unprofessional. If you do not impress Ms. Wilson, you will not be considered for the upcoming promotion. I will have a casual meeting in my office on Monday February 13 so that we can do some more brainstorming and prepare for the meeting with that woman.

This is an exciting development for me. I have worked really hard to get more clients and to keep them all happy. Don't forget to work hard before the meeting. If you guys need answers to questions...actually, don't bother me until the meeting.

Until we meet again, lol

Your Name

PS - Remember, if you work hard on this I will remember and if you slack off I will remember that too!