You are a manager at Shoe$-$Shoe, a store that specializes in selling branded footwear

products. Your team is working on expanding the store's product offerings with a

focus on new brands. Before you can decide on the new brands to carry, you need to

leverage the company's strategic core competencies to ensure the success of this

expansion. Suggest TWO $(2)$ core competencies that you need to have in this brand

expansion project. Support your answer by providing relevant justifications and

examples.