You are a manager of a major soft drinks company that is going head to head with Coca-Cola to increase market share. Your strategy is to increase your product range to offer a soft drink bottled water in every segment of the market to attract customers and to begin offering soft drinks and other beverage products tailored to the needs of customers in different regions of the country.

Currently you have a functional structure. What you are trying to work out now is how best to implement your strategy while balancing product low cost and increased regional responsiveness. In this regard, briefly discuss which of the structures, Product Based Divisional Structure, Geographic Based Divisional Structure, or Matrix Based Structure would help you best to, should you move?