Question
You are a marketer forLifeStock, a members-only store that provides both goods and services to customers. The company offers an impressive array of departments: Grocery,
You are a marketer forLifeStock, a members-only store that provides both goods and services to customers. The company offers an impressive array of departments: Grocery, Hardware, Home Goods, Pharmacy, Eye Care, Pet Supplies, Fresh Food Automotive, Gas, and Car Wash. Describe how your marketing strategy differs for the goods and services that your store provides.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
