You are a marketer in an organisation and you were asked to consider Digital Marketing as the new endeavour of the organisation. Write a report to review critically the opportunities and challenges of Digital Marketing to organisations in general. You should cover the following topics: 1. Overview of Digital Marketing Traditional Marketing versus Digital Marketing. - The role of various channels/methods of Digital Marketing (e.g. Content Marketing, Social Media Marketing, E-Mail Marketing, Affiliate Marketing, SEO, PPC, etc.). - The role of Digital Marketing strategy. - Analysis of real world examples of successful organisations that use digital marketing (e.g. eBay, Amazon, etc.)