You are a marketer who has been assigned the task of pricing a new product called "Breakfast on the Go" in the markets of Canada, Mexico, Italy and France. The product is pre-packaged oatmeal cups which are ready to eat and sold in a pack of of 12. The cost of producing the product is 20 cents per cup.

- How will you price this product for each market? Will you have a standard price or varied price? Support your answer by explaining in detail the reason behind your choice for each of the market.

- What will be some of the external factors that can have an impact on how you price this product for different markets?