You are a marketing director at a large insurance company. $($You can decide

the name.$)$ Over the last ten years, you$$ve noticed that your competitors have

been, one by one, switching to a more casual dress code for their sales teams. Your

company is one of the last using more traditional business formal, suits, ties,

blouses, etc. One month ago, you commissioned a survey of your customers to get

their feelings of your products and services.

$$ The majority of your customers are pleased with the products and services

your company offers.

$$ The majority of your customers are satisfied with your customer service.

$$ However! Nearly $72\%$ of your customers indicated that they felt your

company$$s manner of dress, $$old$-$fashioned$$ and $$stiff$.$ The section in the

survey on $$friendliness$$ of your sales associates was not as high as you had

hoped either, and, you believe that the formal dress code is at least partially

responsible.

Write a short report$-$style memo announcing the new, more casual dress code for

your sales associates. Include the following:

$1.$ A summary at the beginning

$2.$ The new dress code. You decide what it is$!$ Be sure to include guidelines for

men, women, and non$-$binary$/$intersex$.$

$3.$ A date for the switch.

$4.$ The location on your company$$s internal site for employees to comment on

the new code and suggest revisions.

Be creative! You can use as many of the backstory above. You can add new

elements if you like but do not change the scenario.

prepare business correspondence memo with good language