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You are a marketing director. The CEO is convinced that social media likes are the paramount metric and wants you to increase them. You need

You are a marketing director. The CEO is convinced that social media likes are the paramount metric and wants you to increase them. You need to inform the CEO of other metrics that may have more marketing consequences.

Write a 1-2 page report to the CEO about the most meaningful social media metrics. Consider both the course content and your own relevant personal experiences and insights.

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