You are a marketing intern with a major retailer. Your employer has asked you to look at the demographic characteristics of the people in a given city using free U$.$S$.$ Census data accessible on census.gov. The purpose of the research is to determine the attractiveness of the city for a potential new store location. You will be using what type of data in this task?

Question $4$ options:

$1)$

secondary data

$2)$

observational data

$3)$

data analytics

$4)$

tertiary data

$5)$

primary data

Question $5(1\mathrm{.}5$ points$)$

General Motors recently announced they were no longer going to produce any sedans. Instead they are going to concentrate on crossovers, SUV's and pickup trucks. For GM$,$ sedans likely represent a:

Question $5$ options:

$1)$

product line

$2)$

line extension

$3)$

brand extension

$4)$

marketing mix

$5)$

product mix

Question $6(1\mathrm{.}5$ points$)$

Which of the following activities describes the new product development process known as concept testing?

Question $6$ options:

$1)$

assessing the fit of the product with the company's mission, generally done during the business analysis stage

$2)$

brainstorming product ideas

$3)$

building a prototype of the new product

$4)$

test marketing

$5)$

assessing potential customers' reactions to the product idea prior to its production