You are a marketing intern, working for a digital marketing agency and have been asked to creat content to help launch a new product for a small business. The business is called TanLines Distillery and it makes premium, quality spirits. See: https://tanlinesdistilling.com/.

Your brief is to create awareness and generate buzz to support the launch of the new product range. Through the means of advertisements for television, billboards, social channels, websites or other methods which of those would prove most effective in informing/persuading the target market in generating that awareness?