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You are a marketing manager at Aromas, a brand of cosmetic products that has suffered an unexpected drop in sales during the last quarter. To
You are a marketing manager at Aromas, a brand of cosmetic products that has suffered an unexpected drop in sales during the last quarter. To figure out the problem, you have designed an online questionnaire for customers to fill out and also leave their comments and suggestions for improvement. Why is this a good method of getting customer information for Aromas? Any potential problems with this method?
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