You are a Marketing Manager for Nike. You are in charge of the Air Jordan brand of basketball shoes. You are launching a new shoe this November 2020. You have a dilemma. With COVID-19, it is tough to choose whether to spend money on digital marketing or to spend money on traditional marketing.

For the eight steps in the decision-making process, tell me what you (as a Marketing Manager for Nike) will be thinking about.

DO NOT simply define the 8 steps.

DO use the Air Jordan example to describe the eight steps.

I want you to think like the Marketing Manager for Nike in the 8 steps. For example, for step 1, you might want to identify the problem that you are experiencing as the Marketing Manager for Nike in the Air Jordan example. For step 2, identify a few decision criteria relevant to making a decision. The goal is to demonstrate that you can tie the definitions of the 8 steps to a real world example. The examples you give do not have to be 100% right. But, it has to be relevant to the 8 steps. I want you to demonstrate that you know what the 8 steps mean.