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You are a marketing research manager of local bank. Management has asked you to access the demand potential for checking accounts in your metropolitan area.

You are a marketing research manager of local bank. Management has asked you to access the demand potential for checking accounts in your metropolitan area. What sources of secondary data should you consult? What kind of information you expect to obtain from each source?Construct a schedule/questionnaire for TV viewer's opinions on BBC programme on India Business survey.

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