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You are a Marketing researcher who is building a marketing mix for a cupcake business in Paris, France and how you will create communication with

You are a Marketing researcher who is building a marketing mix for a cupcake business in Paris, France and how you will create communication with your customersTHROUGH SOCIAL MEDIA DIRECT AND DIGITAL

  1. There are 3 communication plan objectives, that must be clearly stated, Follow the SMART principle, these objectives must be suitable for a cupcake business. (Example Brand awareness and market share can be achieved through communication)
  2. Develop 3 target segments that would fit customers of a bakery specifically a cupcake business in France.
  3. Then specify the media one will use to communicate with them (for example which newspapers or radio shows and what specific PR and/or Sales Promotion, Selling or Digital activity) as well as approximate costs of all the different activities in the last column.
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Objectives Objective One Objective Two Objective Three Target Segments Direct 8. Digital

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